An Empirical Study of
Best Practices in Virtual Teams
Section for this manuscript
to be published in: Research Section.
A
brief vita for both authors is at the end of this manuscript and a
photograph of each author is attached.
Original Paper sent to I&M: --
April 6, 1999
Resubmittal after first review: --
March 12, 2000
Accepted with modification:
02/12/2001. -- December 26, 2000
Jeremy S.
Lurey, Ph.D.
PricewaterhouseCoopers LLP
Contact Info
·
Address – 6181 Deerhill Rd., Oak Park, CA 91377, USA
·
Phone – (310) 850-9463
·
Fax
– (818) 735-9739
·
Email – Jeremy.S.Lurey@us.pwcglobal.com
and
Mahesh S.
Raisinghani, Ph.D.
Graduate
School of Management, University of Dallas
Contact Info
·
Address – 1845 East Northgate Drive, Irving, TX 75062, USA
·
Phone – (972) 721-5173
·
Fax
– (972) 721-4007
·
Email – mraising@gsm.udallas.edu
Footnote:
Corresponding author: Mahesh S.
Raisinghani, Ph.D.
Graduate School of Management,
University of Dallas
1845 East Northgate Drive, Irving, TX
75062, USA
Telephone: (972) 721-5173
Fax: (972) 721-4007
Email: mraising@gsm.udallas.edu
An
Empirical Study of Best Practices in Virtual Teams
“There is
nothing quite so useless as doing with great efficiency that
which should not be done at all.”—Peter Drucker
Abstract
This
study explores the issue of effectiveness within virtual teams –
groups of people who work together although they are often
dispersed across space, time, and/or organizational boundaries.
Due to the recent trend towards corporate restructuring, which
can, in part, be attributed to an increase in corporate layoffs,
mergers and acquisitions, competition, and globalization,
virtual teams have become critical for companies to survive.
Globalization of the marketplace alone, for that matter, makes
such distributed work groups the primary operating units needed
to achieve a competitive advantage in this ever-changing
business environment.
In an
effort to determine the factors that contribute to/inhibit the
success of a virtual team, a survey was distributed to a total
of eight companies in the high technology, agriculture, and
professional services industries. Data was then collected from
sixty-seven individuals who comprised a total of twelve virtual
teams from these companies. Results indicated that several
factors were positively correlated to the effectiveness of the
participating teams. The teams’ processes and team members’
relations presented the strongest relationships to team
performance and team member satisfaction, while the selection
procedures and executive leadership styles also exhibited
moderate associations to these measures of effectiveness.
Analysis of predictor variables such as the design process,
other internal group dynamics, and additional external support
mechanisms, however, depicted weaker relations.
Although
the connections between the teams’ tools and technologies and
communication patterns and the teams’ effectiveness measures did
not prove significant, content analysis of the participants’
narrative responses to questions regarding the greatest
challenges to virtual teams suggested otherwise. Beyond the
traditional strategies used to enhance a team’s effectiveness,
further efforts directed towards the specific technology and
communication-related issues that concern dispersed team members
are needed to supplement the set of best practices identified in
the current study.
Keywords:
Virtual teams; internal group dynamics; external support
mechanisms; team effectiveness
1.
Introduction
Throughout
the last two decades, many major corporations have been forced
to question the way that their businesses were structured, and
had been in some cases for the last century or more. In response
to the resurgence in corporate restructuring attributed to
corporate layoffs, mergers and acquisitions, competition, and
globalization, many vertically-aligned organizations are now
focusing their efforts on designing more flexible and versatile
structures to meet the demands of the changing marketplace.
Corporate leaders have realized that much of the work people are
now being asked to do requires, at the very least, some degree
of communication and cooperation with others. In order to
achieve business goals such as speed, cost, quality, or
innovation, a flatter, more lateral organization is needed [8,
16, 22]. In fact, recent years have brought an outpouring of
popular and scholarly literature about the use of computers in
the workplace and how these emerging technologies can help
promote collaborative work in groups by compressing space and
time [5, 16, 18, 19, 21, 24]. A well-designed team-based
organization can expect to see better problem solving and
increased productivity, effective use of company resources,
better quality products and services, increased creativity and
innovation, and higher quality decisions [22].
However due
to the inaccessibility of critical resources, especially
information, the most well-designed organizational teams cannot
always accomplish their objectives. This has led to the
formation of virtual teams in which workers no longer
need to work face-to-face, or even be co-located in the same
place, in order to work together. In fact, these teams are able
to perform their work without concern of space or time
constraints since they are given access to the same technologies
to communicate and coordinate their activities. These
information technologies effectively link people together,
despite their working at different times or in different
locations, thus enabling them to communicate and share resources
as needed.
This trend
toward virtual teams has significantly altered the rigidity of
organizational boundaries. One group of researchers [16]
describes the recent trend towards virtuality in the following
manner:
“During the
hey-day of mergers and acquisitions of the 1980s, our notions of
what constitute organizational boundaries began to change. The
emerging era of transnationals, alliances, and metaorganizations
may finish the job, assisted to a considerable degree by
internal and external communications networks. As a result,
organizational boundaries have grown increasingly permeable and
difficult to identify.” [p. 23]
Due to these
complex variables, virtual teams can prove very challenging to
maintain. Furthermore, achieving the business objectives and
turning value from these relationships can be difficult. Even
if the connections are established and trust develops among
participants, a set of business processes based on information
and communications technologies that can foster success with
these flexible, dispersed, information-intensive organizations
is needed [10].
2.
Purpose of the Study
The
intention of this study, therefore, was to determine which of
these practices led to, as well as which of them inhibited, the
success of the participating virtual teams. By examining the
design techniques that were used to form virtual teams, the
internal dynamics that existed within them, and the
organizational resources that were used to support them, the
current research proposed to help organizations achieve their
business objectives in the most efficient and cost-effective
manner. Furthermore, this study planned to verify the previous
research findings as well as advance the literature by
identifying productive directions for future research.
3.
Literature Review and Key Definitions
Teams are
groups of people who share a common purpose or goal and interact
interdependently within a larger organizational setting [7, 11,
15, 19, 26]. Unlike their conventional counterparts, virtual
teams can be dispersed across organizational, space, and/or time
boundaries and are often cross-functional in nature, where team
members come from a variety of organizational departments or
business units. Consequently, these teams have a low frequency
of face-to-face contact and are able to collaborate through use
of the emerging computer and communication technologies. For
this reason, the team’s sense of a shared purpose can become the
only unifying icon for the team since “... virtual teaming
involves tapping into world class competencies, wherever they
can be accessed, electronically” [10, p. 198].
Regardless
of these challenges, many organizations are turning to virtual
teams to help them meet the demands of the new business
environment. A recent Department of Transportation report
estimates that at least 8.4 million U.S. workers are currently
members of dispersed teams and that by the end of 1998 this
number should exceed 13 million, and exceed 30 million by the
year 2000 [1, 12].
The
remainder of this section will clarify what is and is not
required to constitute a virtual team for the purposes of the
present study. First, the team is only recognized as being
virtual if all of the team members perform the majority of their
work from different locations. This distance makes interactions
between team members, other than electronic communications, no
longer feasible. In addition, a single team member choosing to
perform some of his or her work from a remote site does not
create a virtual team arrangement.
Kossler and
Prestridge [14] maintain that virtual teams are brought together
to focus on a specific project, e.g., short-term work
arrangements, and must be distributed across functional, or
organizational, lines as well as geographic boundaries. However,
the current study does not limit the definition of a virtual
team to the type of work task the team performs, the length of
time the team remains together, or the membership span across
multiple functional or departmental lines and geographic areas.
For instance, operating in the same physical space but different
time boundaries, as is frequently the case with companies that
enact multiple shifts, thus maintaining operations 24 hours a
day, may also constitute a virtual team. Under these
circumstances, the ability of members to interact face-to-face
is still inhibited by the fact that they perform their work at
different times of the day.
The
essential distinction between traditional co-located teams and
virtual teams, therefore, comes in the general boundary-crossing
nature of the team’s communications and interactions. “The
day-in-and-day-out reality of communicating, interacting, and
forming relationships across space, time, and organizations
makes teams virtual” [15, p. 41].
4. A
Framework For Assessing Team Effectiveness
Much of the
current research on team effectiveness stems from the original
research conducted on small group interactions. Since technology
profoundly affects the nature of group work [4, 13, 20, 23], it
is inappropriate to generalize the outcomes from
non-computer-supported work groups to the computerized
environment. A better approach is to take a meta-view of the
research, as illustrated in Figure 1 [3, 20]. Meeting outcomes
(e.g., efficiency, effectiveness, satisfaction) depend upon the
interaction within the meeting process of the group (e.g., group
size, group proximity, group composition, group cohesiveness,
etc.); task (e.g., idea generation, decision choice, task
complexity, etc.); context (e.g., organizational culture, time
pressure, reward structure, etc.) and technology factors that
differ from situation to situation.
More
specifically, with regards to team effectiveness, there are
three basic criteria to consider according to researchers
prominent in this field [11, 17]. The first, and possibly most
obvious, is the team’s productivity level. Second, a team’s
ability to learn and improve its functioning thus sustaining
itself over time can be evaluated. The extent to which a team
is able to provide satisfaction to its individual members along
any number of intrinsic measures is the third dimension. The
remainder of this section will provide a more detailed analysis
of these dimensions.
The first
criteria relates to the team’s actual performance, or the extent
to which the group’s output, whether it be a product or service,
meets the required standards. These standards are often set by a
supervisor who must review the output or evaluated by a customer
who receives the product/service. Thus, someone beyond the
team’s boundaries is responsible for judging its level of
effectiveness.
An example
using the standard of quantity would be if one examined an
objective measure such as the actual amount of output or
archival data based on production. In other words, the sheer
quantity of product a team generates can be used to signify a
team’s effectiveness. An alternative to this approach would be
to evaluate the quality of the product generated or service
provided by the team. Having a manager, or even a customer,
rate the quality of a product or service is a more subjective
appraisal of effectiveness.
Different from the first condition, the second criterion is
based on the process of conducting the work, not the actual
outcome that is generated. This dimension centers on the team’s
ability to learn and therefore improve itself and its members
while conducting its work. Hackman [11] writes, “The second
dimension is the degree to which the process of carrying out the
work enhances the capability of members to work together
interdependently in the future” [p. 7]. This factor, then, does
not focus on the present condition of the group, but instead it
concentrates on the ability to perform in a future state.
The third criteria is also a process variable, but this one
relates more directly to the individuals within the team. This
final dimension addresses the team members’ level of
satisfaction. As a social network, the team is seen to have an
additional responsibility beyond simply completing the assigned
task. In this respect, the team must also care for its members
and provide the right opportunities for personal development and
growth.
Clearly,
given this framework of how team effectiveness can be assessed,
there are multiple methods that can be used to characterize
effectiveness within a team setting. One can identify an output
measure by examining either objective reports that represent
quantifiable data or subjective perceptions that exhibit the
level of quality. On the other hand, effectiveness can be
evaluated based on the process the team undergoes.
Researchers
have shown that teams will not, and for that matter cannot, be
effective if the team members themselves are not satisfied with
the way the team functions. Mohrman and her colleagues [19]
reinforce the significance of this personal need in writing,
“This dimension [of satisfaction] was important to the companies
we studied: they feared that, in the large-scale transition to a
team organization, they would lose the commitment of their
employees as a result of the demands and stresses of learning to
perform effectively in teams and the uncertainty employees felt
about how they would fare in a team organization” [p. 59].
Although
this, too, is a subjective measure of perceptions, it is at
least the outlook of those who are doing the work. While there
may not be a perfect correlation between team member perceptions
of effectiveness and company standards, or even other industry
measures of quality control for that matter, asking team members
for their impressions can provide a conclusive account of how
well a team will perform. In fact, a study by Campion and his
colleagues [2] shows that team member perceptions can be
extremely valid predictors of the team’s effectiveness since
team members are central to the work, and thus, they, not to
mention their thoughts, directly influence the team’s
productivity and satisfaction. Figure 2 illustrates the
framework for virtual teams that integrates the basic design and
group dynamics factors and the external support factors
necessary in a distributed virtual environment.
While the outcome measures such as
productivity or quality can only be established after the fact,
a process measure of team effectiveness allows the assessment of
effectiveness midstream, while the work is still being
performed. In doing so, it may be possible to provide the
information needed to assess the early stages of development for
a virtual team.
5.
Research Methodology
This
exploratory study with no a priori hypotheses was conducted
using a survey methodology. The research framework adopted for
this study was first used as a basis for a literature survey and
the generation of a preliminary instrument. The constructs to be
measured in this study were operationalised based on the studies
mentioned in the literature review section above. This
instrument was pre-tested with a small goup of virtual team
members who were not used in the final survey to minimize bias.
After some basic analysis of the reliability of each of the
preliminary scales, this instrument was modified and used to
capture data in a cross-sectional survey. The virtual teams
survey questionnaire (see Appendix A) was distributed to twelve
separate virtual teams from eight different sponsor companies in
the high technology, agriculture, and professional services
industries. The sixty-seven individuals who participated in
this research came from a variety of professional settings,
including research, product development, sales, marketing, legal
support, and management consulting, and they worked in
distributed teams that stretched across the United States as
well as to several countries in Europe and Asia. A list of
companies and team descriptions is presented in Appendix B,
Table 1. In addition to this demographic information, a number
of other significant characteristics of the research population
are also worth noting due to their importance to the design of
this study.
First, the
individuals who participated in this study worked for several
different companies. Although a number of the virtual teams did
in fact work for the same company, it was necessary to evaluate
teams from multiple companies to increase the validity of the
results, as well as improve the ability to generalize them to a
greater population. For this reason, several organizations were
contacted with regards to participating in the research. Of
those contacted, the companies that agreed to participate in
this study were in the high-technology, agricultural, and
professional services industries. Furthermore, the
participating teams from these companies greatly differed.
Their primary work assignments ranged from short-term projects
to long-term, and even permanent, assignments and were based in
research, product development, sales and marketing, legal
support, and management consulting.
Second,
members of these teams performed their work from many different
company sites. In order to assess the teams’ overall
performance, it was critical to evaluate the entire team
perspective. Since the nature of this study demanded that all
team members, including those from different work locations,
participate in the research, then, a representative sample from
all of the teams’ workplaces was needed. Consequently, the
individual team members performed their work in company
locations spanning across the United States as well as several
countries in Europe and Asia.
Third, and
possibly more important than the previous traits, these team
members were all self-selected by their sponsor organizations
based on their work roles as members of existing virtual teams.
All subjects, then, were knowledgeable of the virtual team
environment and, as such, were capable of providing the
necessary feedback for this investigation.
Thus, the
virtual teams that participated in this study were very
different. They were of different types (i.e., short-term and
long-term, work teams and project teams, etc.); they came from
different market segments (i.e., high-technology, agriculture,
and professional services); and they spanned vastly different
geographic and time boundaries (i.e., regional/multi-state teams
and transnational teams, single time zones and multiple time
zones).
Two separate measures of team effectiveness were established in
the survey. The first scale related to the teams’ abilities to
perform their work assignments. The second gauge concentrated
on the team members’ levels of satisfaction while working with
their virtual teams.
The survey
also consisted of several predictor variables that were
identified for their potential impact on the teams’
effectiveness. First, the design process itself was stipulated
to have an association to the teams’ future actions. Moreover,
job characteristics and selection procedures, team member
relations, and the teams’ processes and internal team leadership
were designated as possibly being critical factors beyond the
actual design process.
In addition to these group dynamics, a number of organizational
support systems were predicted to affect the teams’ abilities to
achieve their objectives. These support mechanisms included the
established education and reward systems, the organizations’
senior leadership styles, the teams’ tools and technologies, and
the teams’ communication patterns.
First, analysis of the predictor variable and main criteria
scales was conducted. This evaluation provided information
regarding the team members’ perceptions of how well their teams
and organizations were functioning (see Table 1). Note that the
“Not Applicable” responses were not rated when calculating the
mean statistics. These responses were treated as missing items
and were dropped from the final analysis. Team members provided
positive feedback with regards to the job characteristics and
internal leadership of their teams. The executive leadership
styles and reward systems also ranked strongly among the
external support mechanisms for these teams. Given these work
conditions, participants exhibited high levels of satisfaction
with their virtual team experiences and moderate levels of
overall team performance.
5.1.
Associations Between Predictor Variable and Main Criteria Scales
In addition
to the descriptive statistics already mentioned, Pearson
product-moment correlations between the scale measurements of
the predictor variables and both the performance and
satisfaction measures of effectiveness were performed and
revealed several substantial associations. Table 2 lists the
reliability coefficients for the predictor variable and main
criteria scale measurements. The relationships between these
measurements, including those that did not prove statistically
significant, are presented in Table 3.
Table 1: Mean Scores for Predictor
Variable and Main Criteria Scales
|
Category |
Scale |
Mean Score |
|
Predictor Variable – |
Job Characteristics |
3.47 |
|
Internal Group Dynamics |
Internal Team Leadership |
3.01 |
|
|
Selection Procedures |
2.85 |
|
|
Team Member Relations |
2.83 |
|
|
Team Process |
2.71 |
|
Predictor Variable –
|
Executive Leadership Style |
3.17 |
|
External Support Mechanisms |
Reward System |
3.03 |
|
|
Tools and Technologies |
2.95 |
|
|
Education System |
2.69 |
|
|
Communication Patterns |
2.53 |
|
Predictor Variable – Design |
Design Process |
2.78 |
|
Main Criteria – Effectiveness |
Team Member Satisfaction |
3.14 |
|
|
Overall Team Performance |
2.87 |
Note. Values: 4 = Strongly Agree;
3 = Agree; 2 = Disagree; 1 = Strongly Disagree; 0 = Not
applicable.
First,
analysis of team performance and team member satisfaction, the
two measurements for the main criteria effectiveness, indicated
a high correlation to each other. In addition, examination of
the data depicted strong associations between two of the
predictor variables and these criteria scales. Both team
process and team member relations exhibited significant positive
correlations with both the performance and satisfaction measures
of effectiveness.
Furthermore, two of the predictor scales displayed moderate
associations to the two criteria measurements. The scale for
selection procedures as well as the one for executive leadership
style showed a fair connection to the performance and
satisfaction scales of effectiveness.
The remaining predictor variables revealed weaker relationships
to the team performance and team member satisfaction measures of
effectiveness. The correlations between the internal team
leadership measure and the reward system scale, however, did
present moderately stronger associations. At the same time, the
relationships between each of these measures and the individual
scales of team effectiveness varied. The internal team
leadership scale presented a stronger relationship to the
performance measure, while the reward system scale exhibited a
stronger relationship to the satisfaction measure.
Finally the
predictor variables such as communication patterns, education
system, job characteristics, design process, and tools and
technologies did not depict substantial relations. Thus, they
indicate smaller effects on the teams’ effectiveness, regardless
of whether one uses the performance or the satisfaction scale.
Table 2:
Reliability Coefficients for Predictor Variable and Main
Criteria Scales
|
Scale |
Reliability Coefficient |
|
Design Process |
.66 |
|
Job Characteristics |
.80 |
|
Selection Procedures |
.71 |
|
Team Member Relations |
.82 |
|
Team Process |
.82 |
|
Internal Team Leadership |
.79 |
|
Education System |
.73 |
|
Reward System |
.67 |
|
Executive Leadership Style |
.83 |
|
Tools and Technologies |
.79 |
|
Communication Patterns |
.60 |
|
Overall Team Performance |
.82 |
|
Team Member Satisfaction |
.82 |
Table 3: Pearson
Correlations between Predictor Variables and Performance and
Satisfaction Measures of Effectiveness
|
Predictor Variables |
Performance |
Satisfaction |
|
Team Performance |
--- |
.73 |
|
Team Member Satisfaction |
.73 |
--- |
|
Team Process |
.68 |
.64 |
|
Team Member Relations |
.62 |
.73 |
|
Selection Procedures |
.58 |
.53 |
|
Executive Leadership Style |
.53 |
.46 |
|
Internal Team Leadership |
.51 |
.45 |
|
Reward System |
.46 |
.51 |
|
Communication Patterns |
.48 |
.37 |
|
Education System |
.46 |
.41 |
|
Job Characteristics |
.43 |
.32 |
|
Design Process |
.32 |
.36 |
|
Tools and Technologies |
.26 |
.42 |
Note.
All Pearson correlations reported are two-tailed tests, p
< .01 (with the exception of Tools and Technologies with
Performance, p < .05).
To validate
the lack of relationship exhibited between the tools and
technologies the teams used and the communication patterns
enacted between team members and the measures of team
effectiveness, the correlations between each of the individual
information and communication technologies used by the teams and
the overall team performance and the levels of team member
satisfaction were also examined. These tests also indicated
insignificant relationships between the teams’ tools and
communication patterns and their resulting effectiveness. In
fact, the only relationships which suggested substantial
connections, those between video conferencing and performance
and voice mail and satisfaction, depicted negative correlations
between the technologies and the effectiveness measures (see
Table 4).
Analysis of the Pearson’s product-moment correlations also
indicated a number of positive relationships between the
predictor variables themselves. The teams’ processes had
significant associations to team member relations, selection
procedures, the reward system, and the design process
respectively (see Table 5). Likewise, team member relations
showed moderate connections to the internal team leadership and
the teams’ selection procedures (see Table 6).
Table 4: Pearson
Correlations between Individual Communication Tools and
Performance and Satisfaction Measures of Effectiveness
|
Communication Tools |
Performance |
Satisfaction |
|
Video Conferencing |
- .43 |
- .23 |
|
Voice Mail |
- .24 |
- .38 |
Note.
All Pearson correlations reported are two-tailed tests, p
< .01
Also, the
two measures of leadership, internal team leadership and
executive leadership style, as well as the two measures of
organizational systems, the education and reward systems,
exhibited strong to moderate associations to each other (see
Tables 7 and 8).
Table 5: Pearson Correlations between
Predictor Variables and Team Process
|
Predictor Variables |
Team Process |
|
Team Member Relations |
.69 |
|
Selection Procedures |
.60 |
|
Reward System |
.53 |
|
Design Process |
.50 |
Note.
All Pearson correlations reported are two-tailed tests, p
< .01
In addition to these measurements, narrative responses to the
final two questions on the survey addressed some of the greatest
challenges with which virtual teams are often faced. Data
reduction and content analysis performed on these short-answer
responses revealed that a number of communication-related issues
were of primary concern (see Tables 9 and 10).
First, a
majority of the respondents stated that the lack of face-to-face
interaction made virtual work difficult. Also, electronic
communication proved troublesome for these teams because team
members invariably needed to determine which tools were most
appropriate to use based on situational factors like the content
of the message as well as the intended audience.
Table 6: Pearson Correlations between
Predictor Variables and Team Member Relations
|
Predictor Variables |
Team Member Relations |
|
Team Process |
.69 |
|
Internal Team Leadership |
.56 |
|
Selection Procedures |
.54 |
|
Design Process |
.50 |
Note. All Pearson correlations
reported are two-tailed tests, p < .01.
Table 7:
Pearson Correlations between Predictor Variables and Internal
Team Leadership
|
Predictor Variables |
Internal Team Leadership |
|
Executive Leadership Style |
.62 |
|
Team Member Relations |
.56 |
Note. All Pearson correlations
reported are two-tailed tests, p < .01.
Table 8:
Pearson Correlations between Predictor Variables and Education
System
|
Predictor Variables |
Education System |
|
Reward System |
.71 |
|
Tools and Technologies |
.50 |
Note.
All Pearson correlations reported are two-tailed tests, p
< .01.
Table 9:
Frequency Scores of Response Categories for Question Regarding
Greatest Challenges for Virtual Teams
|
Categories |
Frequency of Response |
|
Communication Patterns |
39.4 % |
|
Team Member Relations |
28.8 % |
|
Design Process |
15.2 % |
|
Geographic Dispersion |
12.1 % |
Note. Frequency scores are based
on sixty-seven total responses (n = 67).
Table 10:
Frequency Scores of Response Categories for Question Regarding
Greatest Challenges for Effective Communication between Virtual
Team Members
|
Categories |
Frequency of Response |
|
Communication Patterns |
34.9 % |
|
Team Process
|
31.7 % |
|
Team Member Relations |
27.0 % |
|
Geographic Dispersion
|
6.3 % |
Note. Frequency scores are based
on sixty-two total responses (n = 62).
To further assess these concerns with communication, the
frequencies with which these teams used a variety of tools and
information technologies to exchange routine business
information were calculated. (See Table 11.) The results of
this analysis showed that the participating virtual teams were
dependent upon the use of individual communication tools such as
email, personal telephone calls, and voice mail, all of which
were, on average, used frequently by team members. In fact,
email was so prominent for these teams that eighty percent of
the team members communicated via email daily.
Table 11: Mean Scores for
Frequency of Use of Tools and Technologies to Exchange Routine
Business Information
|
Tools |
Frequency of Use |
|
E-mail |
4.77 |
|
Personal Telephone Call |
3.74 |
|
Voice Mail |
2.95 |
|
Group Telephone Conference |
1.97 |
|
Shared Databases / Groupware |
1.92 |
|
Standard / Express Mail
Delivery |
1.86 |
|
Fax |
1.86 |
|
Face-to-Face Interaction |
1.80 |
|
Video Conference |
0.29 |
Note:
Frequency values: 5 = Daily; 4 = A few times a week; 3 = Once a
week; 2 = Once a month; 1 = Less than once a month;
0 = Never /
Not applicable
On the other
hand, team-based communication technologies like group
telephone- conferences, face-to-face interaction, shared
databases, groupware applications, and video- conferences were
not often used. These tools were used merely once a month by an
overwhelming majority of these team members, and less in some
cases. Moreover, video conferencing, the one tool that could
possibly mitigate the teams’ difficulties related to infrequent
face-to-face interaction by bringing team members together
electronically, was not used by, and possibly not even available
to, eighty-six percent of the team members. Videoconferencing
may prove effective in bringing remote members together if made
available to the teams, and this might be a fruitful area for
future research. At the same time, personal communications with
some participants of this study revealed that videoconferencing
technologies were not made available because they failed to
bring about the same impact as face-to-face interaction, thus
negating any conclusions towards the efficacy of
videoconferencing. A profile of virtual team members and their
virtual teams is illustrated in Appendix C, Table 12.
Further
analysis was conducted to determine if the responses varied
between the national and transnational teams, i.e., if the
varying cultures influenced the findings. The Pearson
correlations of the U.S./national teams (n = 46) were similar to
the overall results. The correlations to team effectiveness
(both performance and satisfaction measures) indicated strongest
relations with team process and team member relations and
moderate relations with selection procedures and executive
leadership style. Other correlations between predictor
variables were also present.
In the
transnational teams (n = 21), team process and team member
relations indicated strongest relations with team effectiveness,
but not both its measures (i.e., either performance or
satisfaction). Also, internal team leadership and communication
patterns indicated moderate relations with team effectiveness.
The results suggest much weaker relations between team
effectiveness and selection procedures and executive leadership
style. Other correlations between predictor variables were also
present. The details of the analysis of the U.S./national and
transnational teams are shown in Appendix C, Tables 13 and 14.
The summary of results and conclusions of the analysis of the
U.S./national and transnational teams is also provided in
Appendix C after Tables 13 and 14. Finally, the mean scores for
frequency of use to exchange business information are
illustrated in Appendix C, Table 15 followed by a summary of its
results.
6.
Limitations of the Study
Before
making any general conclusions or recommendations based on these
results though, it is necessary to address some of the
limitations of the study. One limitation to the current
research is the sampling method that was utilized for this
study. First, the selection of sponsor organizations, and thus
participating virtual team members, was not random. This
methodology may have affected the resulting data.
In order to
conduct this type of applied field study and highlight real
world events, a random sampling was not an option. Given a firm
belief that only those people who work within the virtual
setting would be knowledgeable, and therefore capable, of
providing the necessary feedback on these issues, purposeful, as
opposed to random, selection of participants was essential. For
this reason, the sample population was limited to only those
people who did in fact work in virtual teams. Researchers
should exercise caution and judgement in extrapolating the
results of the study from the responding sample to the broader
population. Future replications of this study with different
data collection methodologies and samples are needed to address
the issue of generalization of results.
In addition, the characteristic nature of the participating
teams might have directly impacted the scope of this research.
The virtual teams which participated in this study were of
different types (i.e., short-term and long-term, work teams and
project teams, etc.), came from different market segments (i.e.,
high-technology, agriculture, professional services, etc.), and
spanned vastly different boundaries (i.e., regional/multi-state
teams and transnational teams, single time zones and multiple
time zones, etc.). Based on the diversity of these teams, it is
difficult to determine whether or not the current findings were
grounded in any one of these distinguishing traits, or possibly
even the interaction between them all.
An important caveat regarding the performance of the virtual
teams in this study is that the tasks performed by the teams
were uncontrolled. The nature of the tasks may have been such
that average and superior teams would produce the same
performance, thereby masking some of the effects to be measured.
For example, on an easy test, both average and superior students
turn in perfect papers, and only the poor students are
identified by the test.
A final reservation to consider with regards to these findings
centers on the survey instrument and, in particular, the items
that were used to define the predictor variable and main
criteria scales themselves. Due to the comprehensive nature of
the survey, the instrument was designed to address several
variables. Based on this intent, some of the scales that were
developed to assess the predictor variables may be insufficient
to provide absolute data. For example, the reward system and
communication patterns scales contain only two items and
indicate only moderate levels of reliability (see Table 2).
Further analysis of such variables may be necessary to make more
generalized statements about their impact on team effectiveness.
7.
Conclusion and Recommendations
Although
these limitations may impact the ability to generalize the
findings of this study, several conclusions are still
warranted. First, the current research was successful not only
in addressing the issue of effectiveness within these virtual
teams but also determining a number of critical success factors
for them. Since the participants came form a wide variety of
industries, types of work tasks, and geographic settings, the
results are fairly generalizable for an exploratory study. A
hypothesis-testing confirmatory research study with a larger
sample size may help further generalize the findings. Based on
the results of this study, organizations choosing to implement
virtual teams should focus much of their efforts in the same
direction they would if they were implementing traditional,
co-located teams.
Much of the
data resulting from the present research suggests that many of
the issues that affect virtual teams are similar in nature to
those that affect co-located teams. This study has demonstrated
that virtual teams are first and foremost teams. As such, they
must have a shared purpose to foster the need for members to
work together. If these joint goals are present, then team
members must rely on each other to perform their work.
For this
reason, the common strategies used to enhance traditional
teaming efforts can also be applied to virtual teams. According
to the quantitative data resulting from the correlational
analyses conducted in this study, team leaders need to establish
positive team processes, develop supportive team member
relations, create team-based reward systems, and select only
those team members who are qualified to do the work. These
predictor variables exhibited the strongest associations to team
effectiveness.
These
factors, then, clearly constitute the beginnings of a
comprehensive set of best practices to be used when designing
and supporting effective teams, regardless of whether they are
co-located or virtual. In addition, though, virtual teams
require added connectivity between team members because of the
vast distances that separate them. Therefore, a number of
specific efforts should be targeted towards enhancing the
effectiveness of virtual teams, too.
In
particular, formal processes must be developed. Due to the
physical barriers involved with virtual work, a number of the
narrative responses suggested that these teams require more
structure to perform their work. In addition, the individual
team members’ roles and the teams’ primary objectives must be
explicit, not simply assumed. Without a crystal-clear
understanding of their goals, “the progress of [team] members
will be stymied,” according to one of the virtual team members
who participated in this study.
Furthermore,
strategies specific to virtual teaming must address several
communication issues. One area of concern participants in this
study focused on was the communication and information
technologies that are used by the teams. Although the
correlations between the teams’ tools and technologies and
communication patterns and the two measures of effectiveness
were insignificant, additional analyses such as content analysis
of the participants’ narrative responses to questions regarding
the greatest challenges to virtual teams suggested that more
consideration of these factors is needed. Many of the
participants addressed the need for more personal contact to
establish supportive team member relations, which have already
been recognized as critical to improving the success of these
teams. In fact, one management consultants who participated in
the study stated, “Knowing someone on a face-to-face level and
creating relationships with them through social interactions
outside of work really helps each individual understand the
strengths throughout a team.”
In response
to this need, virtual team leaders may want to consider
utilizing more face-to-face interaction and other group
communication technologies, such as group telephone and on-line
computer conferencing as well as video conferencing, to enhance
personal connections between team members. Although these tools
require considerable financial investments, statistical analyses
indicated that the participating teams use these technologies
less frequently. Thus, it is possible that they could prove to
make a difference in the team effectiveness measures.
To make
matters more complicated though, virtual team members need
everything to be reinforced in a much more structured, formal
process. Due to this fact, organizational leaders who try to
improve the performance of their virtual teams by simply
providing them with more advanced technologies may be
misdirecting their resources. The current study shows that
several other factors have a more pronounced effect on the
effectiveness of these teams. Technology, then, plays an
important role in establishing the basis for a virtual teaming
effort, however the internal group dynamics of a virtual team
and its surrounding organizational support mechanisms are
critical as well.
Finally, this research study focused on the big picture of
virtual teaming. Through the use of correlational and narrative
data, this investigation attempted to determine some general
guidelines to assist organizations in enhancing their virtual
team efforts. Clearly, these results can be generalized to a
broad population of virtual teams because so many different team
variables exist within the sample population. Due to the
exploratory nature of the study, then, it did not necessarily
address the specific situational contexts that influenced the
participating virtual teams. With this in mind, future research
with a more focused area of concentration is still needed.
Although it
is feasible that the results from the current investigation
could apply to a larger population of all existing virtual
teams, it is also possible that specific circumstances require
particular attention be paid to any one of the best practices
established from this study. Until corporate leaders begin
implementing the recommendations generated from this study
across different situational contexts (i.e., regional long-term
work teams, transnational short-term project teams, etc.) as
they first conceive the notion of designing virtual teams, one
will not know which of these practices is best suited to
designing and supporting effective virtual teams across any
given situation.
While it is
true that different situations often demand different solutions,
it is also probable that different virtual teams will require
specific actions in different practice areas. Therefore, future
virtual team studies could be productive if they are able to
isolate any one of the sample characteristics present in this
study.
Future
research also needs to focus on these communication concerns
that were raised by the participants in the present study. By
examining the communication patterns between team members
themselves, additional work in this area may identify
supplemental factors that are critical to a virtual team’s
effectiveness. As our study has proposed specific refinements to
the tested framework, an obvious research implication is the
need to test these proposed refinements by a replication of this
study using different data sources. A replication would either
raise new issues or generate confidence in our instrument and
both would be desirable outcomes.
In addition
to this concentration, however, future research must also
address the tools and technologies that are available to, and
ultimately used by, the teams. Although the data suggest that
the tools and technologies a team uses are not related to the
teams’ effectiveness, communication and information technologies
play a pivotal role in enabling virtual teams to do their work.
The lack of significant results is likely due to the fact that
virtual teams simply use whatever resources are available to
them, and these tools are generally adequate for performing the
basic work functions. The interesting question for a
technologist, however, is would a good team perform better if it
had better technology? In this sense, the technology is often
overlooked as it becomes seamless to the virtual team members,
almost like a natural extension of their human capacities.
Information
and communication technologies, instead, tend to gain
recognition from those in virtual teams when they breakdown.
Team members, then, do not often pay particular attention to
their tools until they stop working. At the same time, more
advanced technologies, such as software packages which provide
“virtual space” for on-line, electronic team conferences, are
currently being developed and constantly coming to market. With
these improved tools, the interpersonal connections between
distributed team members could be significantly improved, thus
making collaborative work easier.
At their
core, virtual teams are dependent upon such communication and
information technologies to perform their most routine tasks.
The results of the present research have demonstrated that
virtual teams must create dependable processes and strong
interpersonal relationships if they are to achieve their
objectives. Teams could be more effective if more advanced
technologies were available, however the technologies are only a
partial factor. Being equipped with even the most advanced
technologies is not enough to make a virtual team effective,
since the internal group dynamics and external support
mechanisms must also be present for a team to succeed in the
virtual world. These dispersed work groups, then, must take
ample time during the initial design phases to consider their
future goals and develop healthy and supportive environments if
they are to reach their complete potential.
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Appendix A. Survey Instrument
PURPOSE
The purpose of this
survey is to gather information regarding the virtual team of
which you are a member. It is important for us to understand
how virtual team members think and feel as your company
continues to grow and change. Only with this awareness will it
be possible to address any areas of concern or those that need
improvement.
More specifically,
we have three primary goals with this survey. First, we hope to
learn what methods were used to design your virtual team.
Second, we would like to review what systems your organization
established to better support your team. Third, we expect to
determine how these factors have, or have not, helped your team
succeed in achieving its business objectives.
YOUR PARTICIPATION
In order to
accomplish these goals, we need your complete and honest
participation. For this reason, we ensure complete
confidentiality for everyone who completes this survey.
Responses from all of the completed surveys will be pooled
together so that no one individual can be identified. We ask
for your name at the conclusion of the survey merely to allow us
to conduct follow-up research – Providing your name, however, is
completely optional.
SURVEY RESULTS
Finally, in an
effort to keep everybody informed and create a stronger team
environment, the results of this survey, as well as those
completed by members of other virtual teams, will be summarized
in a final report upon completion of this research project.
This report will then be shared with all teams who participate
in this process. Thank you, in advance, for your honest
responses.
DIRECTIONS
The virtual teams
survey will take approximately 20 – 30 minutes to complete.
Please follow the instructions on the survey itself and indicate
your responses accordingly.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
Example:
I was invited to
participate in the formation of this team. ( ) ( X
) ( ) ( ) ( )
SECTION I. The
first section of this survey asks you questions specifically
about the design of your virtual team. Please keep in mind the
manner in which your team was designed as you respond to
questions 1 – 41.
Questions 1 - 9
ask you for specific information about your virtual team and
how it was formed.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
1.
I was invited to participate in the
formation of
this team.
( ) ( ) ( ) ( ) ( )
2.
Team members were asked for their
suggestions
when the team was
originally formed. ( )
( ) ( ) ( ) ( )
3.
Careful consideration was given to
the team’s
objectives during
the design of this team. ( )
( ) ( ) ( ) ( )
4.
Those who designed the team
considered the larger
organization as well
as the team itself. ( )
( ) ( ) ( ) ( )
5.
I received sufficient information to
understand the
team’s purpose when
I was notified about being a
member of this team.
(
) ( ) ( ) ( ) ( )
6.
My role on the team was clearly
explained to me
during this
notification.
( ) ( ) ( ) ( ) ( )
7.
New team members are quickly brought
up to speed
when they join the
team. (
) ( ) ( ) ( ) ( )
8.
New team members can access critical
information
to learn about the
team’s history and earlier work. ( ) ( ) (
) ( ) ( )
9.
I was notified that I would be a
member of this team
through the
following means. Please mark all that apply.
___
Peer/Co-worker ___ My Supervisor ___ Other
Supervisor ___ Volunteered
___ Paper
Memo ___ Fax ___ Email ___ Phone ___ Other
________(please specify)
Questions 10 - 16
ask about the characteristics of your job and how people were
selected to be members of the team.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
10.
I gain intrinsic reward and
satisfaction from my job. ( ) ( )
( ) ( ) ( )
11.
I find that I am challenged by my
work. ( ) ( ) (
) ( ) ( )
12.
My job gives me the opportunity to
develop my
knowledge and
skills.
( ) ( ) ( ) ( ) ( )
13.
I am able to add value to the team’s
work. ( ) ( ) ( ) (
) ( )
14.
Team members were selected based on
their individual
talents and
abilities to contribute to the team. (
) ( ) ( ) ( ) ( )
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
15.
When selected, team members were
technically
competent with the
tools we use to perform our
work and interact
with one another. (
) ( ) ( ) ( ) ( )
16.
Team members were selected simply
because they
were not otherwise
committed and were available
to work on this
assignment. (
) ( ) ( ) ( ) ( )
Questions 17 -
25 ask about the team member relations within your team.
Strongly Agree Disagree Strongly Not
Agree
Disagree Applicable
17.
Team members were given the
opportunity to
meet each other in
person early on in the team’s
development.
( ) ( ) ( ) ( ) ( )
18.
During the team’s first meeting,
some time was
dedicated to
discussing the team’s purpose
and goals.
( ) ( ) ( ) ( ) ( )
19.
During the team’s first meeting,
some time was
dedicated to team
building exercises such as meeting
individual team
members, creating effective team
communication,
and/or discussing conflict resolution. ( )
( ) ( ) ( ) ( )
20.
I rely upon other team members to
complete my
assigned work.
( ) ( ) ( ) ( ) ( )
21.
Team members trust one another and
will consult
each other if they
need support. (
) ( ) ( ) ( ) ( )
22.
Team members experience a sense of
shared goals
and objectives.
( ) ( ) ( ) ( ) ( )
23.
Knowledge and information sharing is
understood
to be a group norm
within my team. ( ) ( )
( ) ( ) ( )
24.
Our team is a very cohesive
unit. ( ) (
) ( ) ( ) ( )
25.
When disagreements occur, they are
usually addressed
promptly in order to
solve them. ( )
( ) ( ) ( ) ( )
Questions 26 - 41
ask about the team’s process.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
26.
Face-to-face team meetings are held
whenever
possible so people
can discuss things together. ( ) (
) ( ) ( ) ( )
27.
Time is dedicated to developing
social relations as
Strongly Agree
Disagree Strongly Not
Agree Disagree Applicable
well as addressing
business issues during these
face-to-face
meetings.
( ) ( ) ( ) ( ) ( )
28.
Team members regularly use phone
and/or on-line
computer conferences
to share ideas. ( ) (
) ( ) ( ) ( )
29.
Time is dedicated to developing
social relations as
well as addressing
business issues during these
electronic
conferences.
( ) ( ) ( ) ( ) ( )
30.
The team
established a trend of success early on.
(
) ( ) ( ) ( ) ( )
31.
The team celebrates its successes.
( ) ( ) ( )
( ) ( )
32.
Team members were able to recognize
our collective
talents and utilize
them from the beginning. ( ) ( )
( ) ( ) ( )
33.
Team members have a shared
understanding of
what the team is
supposed to do. (
) ( ) ( ) ( ) ( )
34.
We are clear on how best to perform
our work tasks. ( ) ( ) ( ) (
) ( )
35.
Our team has an established process
for making
decisions.
( ) ( ) ( ) ( ) ( )
36.
Team members use their own judgment
in solving
problems.
( ) ( ) ( ) ( ) ( )
37.
The team’s leaders offer new ideas
or approaches
to do our jobs
better.
( ) ( ) ( ) ( ) ( )
38.
The team’s leaders are friendly and
can be easily
approached.
( ) ( ) ( ) ( ) ( )
39.
Team members feel that the team’s
leaders are helpful
and supportive.
( ) ( ) ( ) ( ) ( )
40.
The team’s leaders make sure team
members have
clear goals to
achieve.
( ) ( ) ( ) ( ) ( )
41.
The team’s leaders keep individuals
working together
as a team.
( ) ( ) ( ) ( ) ( )
SECTION II. The
second section of this survey asks you questions specifically
about the systems your organization uses to support your virtual
team. Please keep these organizational support systems in mind
as you respond to questions 42 – 61.
Questions 42 - 49
ask about the organizational environment in which your team
operates.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
42.
The organization has a strong
educational system. ( ) ( ) ( ) (
) ( )
43.
I receive sufficient training from
the organization to
develop my core
skills.
( ) ( ) ( ) ( ) (
)
44.
Since the team’s formation, team
members have
received training
focused on becoming more
effective in the
virtual team setting. ( ) (
) ( ) ( ) ( )
45.
Training is based on only technical
skills such as
using specific
software applications or issues like
product
knowledge.
( ) ( ) ( ) ( ) ( )
46.
Training seminars were developed
specifically to
help us communicate
effectively with our fellow
team members who
work in dispersed locations. ( ) (
) ( ) ( ) ( )
47.
I am rewarded individually for my
work efforts. ( ) ( ) (
) ( ) ( )
48.
All team members are rewarded when
the team
reaches its
goals.
( ) ( ) ( ) ( ) ( )
49.
Our team is well supported by the
organization. ( ) ( ) (
) ( ) ( )
Questions 50 - 55
ask about the leadership of your organization.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
50.
The organization’s leaders have
created a vision
for the
company.
( ) ( ) ( ) ( ) ( )
51.
This vision is articulated to all
members of the
organization.
( ) ( ) ( ) ( ) ( )
52.
The management approach in our
organization
promotes initiative
in team members. ( )
( ) ( ) ( ) ( )
53.
Individuals are encouraged to take
initiative and
participate in
important decisions. ( ) (
) ( ) ( ) ( )
54.
The organization’s leaders are
competent with
and serve as
positive role models in the use of
our communication
technologies. ( ) (
) ( ) ( ) ( )
55.
Management encourages the use of
electronic
communication and
information systems. ( ) ( )
( ) ( ) ( )
Questions 56 - 61
ask about the tools and technology your team uses and its
methods of communication.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
56.
I have access to all of the
information I need to
perform my
work.
( ) ( ) ( ) ( ) (
)
57.
The team is equipped with adequate
tools and
technologies to
perform our tasks. ( ) (
) ( ) ( ) ( )
58.
Team members are in contact with one
another on a
regular basis in
order to conduct routine business. ( ) ( )
( ) ( ) ( )
59.
Team members are in contact with one
another on a
regular basis for
social, or non-business, purposes. ( ) ( ) (
) ( ) ( )
60.
The electronic methods we use to
communicate with
one another are
effective.
( ) ( ) ( ) ( ) ( )
61.
Please indicate the frequency with
which you use the
following tools for
exchanging routine business information
with fellow team
members.
0 = Never / Not
applicable 3 = Once a week
1 = Less than
once a month 4 = A few times a week
2 = Once a
month 5 = Daily
___ Face-to-face
interaction ___ Group Telephone Conference
___ Personal
Telephone Call ___ Video Conference
___ Voice
Mail ___ Shared Databases /
Groupware (i.e. LotusNotesÒ)
___
Fax ___ Standard /
Express Mail Delivery
___
E-mail ___ Other
__________________(please specify)
SECTION III. The
third section of this survey asks you general questions about
your virtual team. Please keep your virtual team in mind as you
respond to questions 62 – 84.
Questions 62 - 70
ask you for information about the overall performance of your
team and the level of satisfaction of the team members.
Strongly Agree Disagree Strongly Not
Agree Disagree Applicable
62.
In the past, the team
has been effective in reaching
its goals.
( ) ( ) ( ) ( ) ( )
63.
The team is currently
meeting its business objectives. ( ) (
) ( ) ( ) ( )
64.
When the team
completes its work, it is generally
on time.
( ) ( ) ( ) ( ) ( )
65.
When the team
completes its work, it is generally
within the budget.
( ) ( ) ( ) ( ) ( )
66.
There is respect for
individuals in the team. ( ) ( )
( ) ( ) ( )
67.
I feel my input is
valued by the members of the team. ( ) (
) ( ) ( ) ( )
68.
Team member morale is
high in the team. ( ) ( ) (
) ( ) ( )
69.
I enjoy being a member
of this team. ( ) (
) ( ) ( ) ( )
70.
In the future, I would
be interested in participating
in another virtual
team. (
) ( ) ( ) ( ) ( )
Questions 71 - 82
ask you for general information about you, your team, and your
organization. Please respond to each question as indicated.
71.
Name of the
organization.
__________________
72.
Your position in the organization.
Please mark only one choice.
___ Administrative
Support ___ Individual Contributor (i.e. Consultant,
Sales Rep.)
___ Manager /
Supervisor ___ Director
___ Vice
President ___ Senior Executive
___ Other
__________________
73.
In the last year, how many teams
have you participated in where all team members were
based in the same location?
______
74.
In the last year, how many teams
have you participated in where some of the team members were
dispersed across different locations? ______
75.
Name of the virtual team you
referred to in this survey. __________________
76.
Total number of team members on this
team. ______
77.
Your position in relationship to
this team. Please mark only one choice.
___ Team
Member ___ Team Leader
___ External Team
Supporter ___ Other __________________
78.
How long has this team been in
existence? ___ years ___ months
79.
How long have you been a member of
this team? ___ years ___ months
80.
Have you been a member of this team
since its inception? ___ Yes ___ No
81.
How would you describe this team?
Please mark all that apply.
___ R&D, Sales
(i.e. Functional) ___ Executive, Product line (i.e.
Cross-functional)
___ Under 1 year
(i.e. Short-term) ___ Over 1 year (i.e. Long-term)
___ Other
__________________
82.
Your name. Optional.
_________________________
Questions 83 - 84
are short answer questions. Please respond to the following
questions by providing a short answer response in the space
provided.
83.
Based on your experiences, what is
the greatest challenge for a virtual team?
84.
Based on your experiences, what is
the greatest challenge for effective communication between team
members of a virtual team?
Appendix B.
Research Participants
Table 1:
Companies and Team Descriptions For Research Participants
|
Company |
Team
Description |
Size |
na |
|
Transnational
Consulting 1 |
Research and
development of learning systems |
8 |
7 |
|
Transnational
Consulting 2 |
Leadership team
to support consulting practice |
8 |
3 |
|
Transnational
High Tech 1 |
Technology
product development and marketing |
7 |
5 |
|
Transnational
High Tech 2 |
Internet
commerce |
4 |
3 |
|
US Legal 1 |
Corporate
restructuring and litigation support |
3 |
3 |
|
US Legal 2 |
Legal research
and support |
3 |
3 |
|
US Agriculture
(5 teams) |
Region 1 – Sale
of dairy products |
8 |
7 |
|
|
Region 2 – Sale
of dairy products |
5 |
5 |
|
|
Region 3 – Sale
of dairy products |
15 |
14 |
|
|
Region 4 – Sale
of dairy products |
10 |
9 |
|
|
Leadership team
to support sales teams |
5 |
5 |
|
Transnational
Consulting 3 |
Client project
team |
5 |
3 |
Note.
In order to maintain confidentiality for all company sponsors,
as well as virtual team members, the real names of these
companies and teams have not been used. The fictitious names
contained herein are used for illustrative purposes only.
a Number
of team members who returned surveys and participated in the
research study. Total response rate = 83%.
Appendix C.
Research Results
Table 12: Profile
of Virtual Team Members and their Virtual Teams
|
Question |
Response |
|
Your position in
the organization. |
64 % -
Individual Contributors;
9 % -
Supervisors (i.e., Managers, Directors, Vice Presidents,
Senior Executives) |
|
Have you been a
member of this team since its inception? |
31 % - No; 69 %
- Yes |
|
In the last
year, how many virtual teams have you participated
in? |
6 % - None; 53 %
- 1 or 2 teams;
41 % - More than
2 teams |
|
In the last
year, how many co-located teams have you participated
in? |
66 % - None; 24
% - 1 or 2 teams;
13 % - More than
2 teams |
|
How long has
this team been in existence? |
49 % - 6 months
or less; 26 % - 6 months to 1 year; 25 % - More than 1 year |
|
How would you
describe this team – Functional or Cross-functional? |
76 % -
Functional (i.e., R&D, Sales)
24 % -
Cross-functional |
|
How would you
describe this team –
Short-term or Long-term?
|
39 % -
Short-term (Under 1 year)
61 % - Long-term
(Over 1 year) |
Table 13: Pearson
Correlations for US/National Teams
|
|
Com |
Desgn |
Educ |
Eff-Pr |
Eff-St |
IntLd |
Job |
Procs |
Reltns |
Rwrd |
Slctn |
SrLd |
Tools |
|
Com |
1.000 |
.4390 |
.4507 |
.3832 |
.3727 |
.4406 |
.3748 |
.4313 |
.2141 |
.2029 |
.4420 |
.3531 |
.2760 |
|
Desgn |
.4390 |
1.000 |
.3314 |
.2964 |
.3392 |
.3525 |
.2349 |
.4657 |
.4405 |
-.0250 |
|
.3667 |
.1976 |
|
Educ |
.4507 |
.3314 |
1.000 |
.4999 |
.4425 |
.5515 |
.4927 |
.4478 |
.2011 |
.6094 |
.3651 |
.6249 |
.5981 |
|
Eff-Pr |
.3832 |
.2964 |
.4999 |
1.000 |
.7308 |
.4902 |
.3211 |
.6137 |
.6056 |
.4231 |
.5158 |
.5759 |
.4096 |
|
Eff-St |
.3727 |
.3392 |
.4425 |
.7308 |
1.000 |
.4902 |
.2260 |
.6466 |
.7140 |
.5187 |
.5419 |
.4801 |
.4170 |
|
IntLd |
.4406 |
.3525 |
.5515 |
.4902 |
.3784 |
1.000 |
.2503 |
.3929 |
.5028 |
.4091 |
.3662 |
.6593 |
.4898 |
|
Job |
.3748 |
.2349 |
.4927 |
.3211 |
.2260 |
.2503 |
1.000 |
.2877 |
.0758 |
.3536 |
.2258 |
.2626 |
.1974 |
|
Procs |
.4313 |
.4657 |
.4478 |
.6137 |
.6466 |
.3929 |
.2877 |
1.000 |
.6175 |
.4664 |
.4456 |
.3899 |
.2479 |
|
Reltns |
.2141 |
.4405 |
.2011 |
.6056 |
.7140 |
.5028 |
.0758 |
.6175 |
1.000 |
.3207 |
.5042 |
.4001 |
.1392 |
|
Rwrd |
.2029 |
-.0250 |
|
.4231 |
.5187 |
.4091 |
.3536 |
.4664 |
.3207 |
1.000 |
.2187 |
.5197 |
.3476 |
|
Slctn |
.4420 |
.4586 |
.3651 |
.5158 |
.5419 |
.3662 |
.2258 |
.4456 |
.5042 |
.2187 |
1.000 |
.4809 |
.4223 |
|
SrLd |
.3531 |
.3667 |
.6249 |
.5759 |
.4801 |
.6593 |
.2626 |
.3899 |
.4001 |
.5197 |
.4809 |
1.000 |
.5394 |
|
Tools |
.2760 |
.1976 |
.5981 |
.4096 |
.4170 |
.4898 |
.1974 |
.2479 |
.1392 |
.3476 |
.4223 |
.5394 |
1.000 |
Note: All scores in BOLD indicate
significant correlations between variables. Scores in
RED
indicate correlations with Effectiveness measures; Scores in
BLUE
indicate correlations to other Predictor variables.
·
Effectiveness
Measures of Performance (Eff-Pr) & Satisfaction (Eff-St) –
Strong correlations; Confirms validity of both indicators
actually measuring effectiveness
·
Team Process (Procs)
& Team Member Relations (Reltns) – Strongest correlations to
both measures of effectiveness; Confirms validity of overall
results
·
Selection
Procedures (Slctn) & Executive Leadership Style (SrLd) –
Next strongest (i.e., moderate) correlations to both measures of
effectiveness; Confirms validity of overall results
Table 14: Pearson
Correlations for Transnational Teams
|
|
Com |
Desgn |
Educ |
Eff-Pr |
Eff-St |
IntLd |
Job |
Procs |
Reltns |
Rwrd |
Slctn |
SrLd |
Tools |
|
Com |
1.000 |
.2689 |
-.0705 |
.5346 |
.2215 |
.2277 |
-.1117 |
.4695 |
.1502 |
.0934 |
.3181 |
.0165 |
.0606 |
|
Desgn |
.2689 |
1.000 |
.3026 |
|
.2063 |
.5112 |
.3436 |
.3773 |
.5143 |
.4089 |
.3900 |
.1136 |
.2949 |
|
Educ |
-.0705 |
.3026 |
1.000 |
-.0896 |
-.0661 |
-.1709 |
-.1404 |
-.2776 |
.0450 |
|
-.1628 |
-.0988 |
.2613 |
|
Eff-Pr |
.5346 |
.1480 |
-.0896 |
1.000 |
.6166 |
.4434 |
.4359 |
.6559 |
.4042 |
.1468 |
.4865 |
.4785 |
-.1849 |
|
Eff-St |
.2215 |
.2063 |
-.0661 |
.6166 |
1.000 |
.5794 |
.3441 |
.4314 |
.6741 |
.2074 |
.3143 |
.4313 |
.3655 |
|
IntLd |
.2277 |
.5112 |
-.1709 |
.4434 |
.5794 |
1.000 |
.6012 |
.4839 |
.6308 |
.0781 |
.4291 |
.5291 |
.2042 |
|
Job |
-.1117 |
.3436 |
-.1404 |
.4359 |
.3441 |
.6012 |
1.000 |
.4095 |
.2930 |
.0965 |
.6243 |
.4096 |
-.2504 |
|
Procs |
.4695 |
.3773 |
-.2776 |
.6559 |
.4314 |
.4839 |
.4095 |
1.000 |
.6106 |
.0702 |
.6111 |
.4187 |
-.1578 |
|
Reltns |
.1502 |
.5143 |
.0450 |
.4042 |
.6741 |
.6308 |
.2930 |
.6106 |
1.000 |
.3725 |
.2750 |
.5497 |
.2551 |
|
Rwrd |
.0934 |
.4089 |
|
.1468 |
.2074 |
.0781 |
.0965 |
.0702 |
.3725 |
1.000 |
-.1807 |
.2366 |
.2933 |
|
Slctn |
.3181 |
.3900 |
-.1628 |
.4865 |
.3143 |
.4291 |
.6243 |
.6111 |
.2750 |
-.1807 |
1.000 |
.2366 |
-.2496 |
|
SrLd |
.0165 |
.1136 |
-.0988 |
.4785 |
.4313 |
.5291 |
.4096 |
.4187 |
.5497 |
.2366 |
.0639 |
1.000 |
.0889 |
|
Tools |
.0606 |
.2949 |
.2613 |
-.1849 |
.3655 |
.2042 |
-.2504 |
-.1578 |
.2551 |
.2933 |
-.2496 |
.0889 |
1.000 |
Note: All scores in BOLD indicate
moderate – strong correlations. Scores in
RED
indicate correlations with Effectiveness measures; Scores in
BLUE
indicated correlations to other Predictor variables.
·
Effectiveness
Measures of Performance (Eff-Pr) & Satisfaction (Eff-St) –
Strong correlations; Confirms validity of both indicators
actually measuring effectiveness
·
Team Process (Procs)
& Team Member Relations (Reltns) – Strongest correlations to
both measures of effectiveness but only strong relations
indicated to performance or satisfaction, not both
·
Internal Team
Leadership (IntLd) & Communication Patterns (Com) – Next
strongest (i.e., moderate) correlations to both measures of
effectiveness but only strong relations indicated to performance
or satisfaction, not both; Results indicate a significant
difference from the overall results and question the
generalization of the overall results to the Transnational teams
·
Selection
Procedures (Slctn) & Executive Leadership Style (SrLd) –
Weaker correlations to both measures of effectiveness;
Results indicate a significant difference from the overall
results and question the generalization of the overall results
to the Transnational teams
Table 15: Mean
Scores for Frequency of Use to Exchange Business Information
|
Tools |
U.S. Teams
(n = 46
cases) |
Transnational
Teams
(n = 21
cases) |
|
·
Email |
4.804 |
4.700 |
|
·
Personal Telephone
Call |
3.978 |
| |