Business Case for Ultra-High Band Ethernet/Wavelength Services

Scope: Demand for Ultra-High Band Ethernet/Wavelength services is in its infancy. However, the demand for these services is growing in specialized niche markets. This study examines these current markets to determine if demand will occur in the broader market and, if so, what the business model should be to offer these services.

Objectives: To examine the emerging deployment for Ethernet services in the metro and enterprise domain and investigate potential pricing strategies. The study should concentrate on the emerging VPN solutions, carrier's strategy and interest in deploying these solutions; clearly derive the need to transition to L2 VPNs; investigate the scenarios over which L2VPNs will be deployed( i.e. MPLS, VLAN stacking) and clearly demarcate the pricing trends that are driving (or prohibiting ) the deployment.

Deliverables: Deliverables include 3 separate white papers. These white papers will:

1. Examine the potential market and pricing strategies for Carrier class Ethernet services.
2. Examine the potential market and pricing strategies for wavelength services.
3. Provide a competitive analysis between the two markets to identify potential dominance (either price or demand) of one method over the other.

Build a Business Case for Graphical Proxy and Graphical Multi-Modal Proxy

Preliminary analysis suggests that there exists a significant potential, with the right mix of features and functionality, to successfully market and profit from G_Proxy/GMM_Proxy Solutions. The cost and financial models developed in Phase I can be utilized to identify costs both for integrated and stand-alone solutions. In addition, a framework was developed to estimate the value of the solution to the customers. This framework provides a guide to the range of prices that might be acceptable to the potential customer of the solution.

Deliverables: The project will center on the following topics: Application of Graphical Multi-Modal Proxy to Enterprise, Mobile and residential Black Phone markets and will include:

• Productization Review
• Product Cost Model Value / Revenue Models - Enterprise and Network Operator
• Market Analysis
• Project Analysis Framework
• Competitive Analysis

CITM will build upon previous research on G-Proxy and Graphical Multi-Modal Proxy to address the following objectives:

• Emerging market, competition & financial analysis
• examining new technology for holiday season
• upodate of G-Proxy financial model
• Business case (Analysis of Market and Competitors) for UI for:
• 2/2.5G Mobile phones - Black Phone
• Technology analysis
• Analysis of Technology Approaches to market

Value of Network Optimization

Scope: Value of Network Optimization including the cost of providing QoS in the network using more complex and expensive routing equipment versus over-provisioning the network using high bandwidth but simpler and cheaper routers. This project is a broader research follow-on to the work in Project n, Quality of Service.

Objectives: Examine the value chain that exists between Alcatel and the end user to determine where Alcatel can provide additional value to the players within the chain. Can Alcatel provide additional value to the players (e.g. carrier customer) that operate between Alcatel and the End User. If so, what is the value of this service?

Deliverables: A White Paper providing detailed analysis of the value chain highlighting each area where Alcatel can provide additional value. For each area identified, specific details will be provided showing the optimal value added product/service.

Role of SIP-Based Communications

Scope: Role of SIP based communications (e.g. Integrated Multimedia Messaging and communications), including the impact of richness of the communications media and the impact of changing demographics and communications patterns of the new users (e.g. chat etc,) on future telecom. This project will expand on the work performed in Project I, Graphical Proxy/Graphical Multimodal Proxy.

Objectives:

• Perform business modeling and market analysis of existing and emerging market segments of SIP-Based product and applications (e.g., Integrated Multimedia Messaging, Unified Messaging, etc.).
• Perform a market analysis to determine the demand for SIP-based products currently, in the next 12 months, and over the next 5 years.
• To develop business models for SIP-based products and applications.

Deliverables: Integration of GMM Proxy Research to-date, as well as a White Paper of preliminary findings.

Public Wireless LAN / Business Model Focus

Scope: Public Wireless LANS are becoming the norm in most major metropolitan areas. War Chalking is a process whereby these LANS are made available to the public (sometimes without the host being aware). Currently, the majority of these wireless LANS are free to the end user. As wireless networks play a larger role in the transfer of data, business models that allow the service providers to sustain profitability must be developed. Public wireless LAN Access Network Business Models.

Objective: Examine the evolution of business models for Public Wireless LAN access points (e.g. Boingo, Rainbow, etc.), including Municipally provided local access services. Examine market sizes and pricing scenarios to determine the optimal business model for Public Wireless LANS.

Deliverables:

• Identification of exiting business models for wireless networks, and analyze these models to determine sustainability in terms of revenue and cost.
• Identify the optimal business model for wireless networks as we move forward, including pricing strategies, marketing strategies, migration strategies, etc.

Quality of Service QoS Network Value Chain

Scope: The project provides details on the QoS network value chain, identifying all the important players who impact the services and the cost structure of each of the players. For this project, the players in the value chain are limited to home users, corporate users, application service providers, Internet service providers, content providers, bandwidth retailers/wholesalers and technology providers.

Objective: To determine the effectiveness and potential marketability of Quality of service (QOS) on IP networks

Deliverables:

• Phase 1:- High level feasibility study of QoS
• Phase 2:- QoS pricing model
• Phase 3:- Analysis of potential revenue streams

Market Place Analysis

Scope: This project will perform a marketplace analysis of Alcatel's customers and competitors, including an examination of their strategies and a SWOT analysis. This includes ILECs, IXCs, CLECs and MSOs.

Objectives:

• Provide a high-level market analysis of Alcatel's current market.
• Identify who are Alcatel's customers.
• Identify who are the players in each area today and what is their current market share.
• Perform a path forward analysis to determine what the marketplace will look like in 10 years.

Deliverables:

• Phase 1: White Paper of the findings of the current market analysis including key players (Alcatel competitors and customers) in each market and their market share.
• Phase 2: Position paper identifying what the marketplace will look like in 10 years, and recommended strategic directions for Alcatel. Paper will include detailed supporting information for findings.

Competitor Strategic Analysis

Scope: This involves the analysis of the strategies followed by Alcatel's primary competitors - Cisco and Siemens.

Deliverables:

• Phase 1: Strategic Analysis of Cisco
• Phase 2: Strategic Analysis of Siemens